IMVASA documentation
Learn how search works, audit your site, research keywords and competitors, and track how you show up on Google and in AI answers. No SEO experience needed.
What IMVASA does
IMVASA is an SEO and AI search toolkit. It helps you answer the three questions every website owner eventually asks:
- Can Google and AI assistants read my site properly? The site audit runs 210 checks on any page and tells you what is broken, why it matters and how to fix it.
- What should I write about, and who am I competing with? The research tools show what people search for, how hard each search is to win, which sites already win it, and who links to them.
- Is my work paying off? The tracking tools show your Google positions over time and how often ChatGPT and Google AI mention you.
You do not need to know what any of those words mean yet. Every page in these docs explains the terms it uses, and the glossary covers the rest.
Three ways to use it
| Way | What you need | Best for |
|---|---|---|
| Free audit | Nothing, not even an account | Checking any page in about a minute |
| Dashboard | A free account, plus credits for the research tools | Research, tracking and saving your sites |
| AI assistants | An account plus Claude, ChatGPT, Cursor or another assistant that supports MCP | Asking questions in plain English and letting the assistant do the research |
All three use the same data and the same credit balance. A result you loaded in the dashboard is free to reuse from your assistant for 24 hours, and the other way round.
New to SEO? Start here
- Read How search works. It takes about ten minutes and assumes no background.
- Read How AI search works to understand why ChatGPT and Google AI answers matter now.
- Run the free site audit on your homepage and fix what it flags as Critical or High.
- Follow Your first 30 days, a week by week plan that uses the tools in the right order.
Tip: Keep the glossary open in another tab while you read. Every term the tools use is explained there in one or two sentences.
Already comfortable with SEO?
Go straight to the tool you need:
- Keyword research, What People Ask and Content gap for planning content.
- Domain overview, Competitors and Top pages for sizing up any site.
- Backlinks for link research and outreach prospects.
- Rank tracking and AI visibility for measuring results.
- MCP to use every tool from Claude, ChatGPT, Cursor or your own agent.
How these docs are organised
- Get started covers the basics of search and AI search, how credits work, and the glossary.
- Audit explains the site audit, how to fix the most common issues, page speed, and topic clusters.
- Research has one page per research tool: what it shows, how to read it and what to do with it.
- Track covers rank tracking, AI visibility and local search.
- AI agents shows how to connect IMVASA to AI assistants and lists every tool they can call.
- Playbooks are step by step plans for common goals, such as getting cited by AI or recovering from a traffic drop.
- Help answers the questions people ask most.
Tip: Every page has a Copy page button. Paste the page into ChatGPT or Claude and ask it anything about the topic. Export docs downloads all of these docs as one Markdown file.