IMVASA

Quickstart

From zero to your first audit, keyword list and tracked rankings in about 15 minutes.

Before you start

You need a website address and about 15 minutes. Steps 1 and 7 are free without an account. Steps 2 to 6 need a free account, and the research steps use a few credits each. See Credits and pricing for what each tool costs.

1. Run a free audit

Go to the free SEO audit, paste your homepage address (for example brewlab.coffee) and press the audit button. After 30 to 60 seconds you get a score out of 100 and a list of issues, sorted so the most important come first.

For now, read only two parts of the report:

  • Priority goals, which groups the biggest opportunities by area.
  • Issues, the failed checks. Anything marked Critical or High is worth fixing this week.

How to read the report explains every section.

2. Create a free account

Sign up with Google or with your email. A new account starts with no credits. You buy credits when you want to run research, and each tool tells you its cost before it runs. See Credits and pricing.

Audits you ran on this device before signing up are added to your account automatically, so nothing is lost.

3. Load your site in the dashboard

In the dashboard, type your domain into the search bar at the top and pick the country where most of your customers are. The overview shows:

  • how much traffic Google sends you, as an estimate,
  • how many keywords you rank for and in which positions,
  • how many sites link to you,
  • your top keywords and the sites competing with you.

This costs about 8 credits and is free to reopen for 24 hours. If the numbers look small, that is normal for a new or local site. Everyone starts somewhere.

4. Find keywords worth targeting

Open Keyword research and type a topic your customers search for, such as "coffee brewing". You get a list of related searches with how many people search each one every month and how hard it is to rank for.

Look for keywords that have some search volume, a low difficulty score, and match what your page offers. Keyword research walks through how to choose. This costs about 2 credits per source.

5. Track your rankings

Open Tracked Keywords, add 5 to 10 keywords you want to rank for, and press Check. You see where your site ranks for each one on Google today. Each check costs about 2 credits per keyword, so check weekly rather than daily. See Rank tracking.

6. See how AI answers treat you

Open AI Visibility. It shows whether AI crawlers are allowed to read your site, whether you have an llms.txt file, and how often ChatGPT and Google AI mention you. About 4 credits. See AI visibility.

7. Connect your AI assistant (optional)

If you use Claude, ChatGPT or Cursor, you can run every IMVASA tool from a chat. The free audit tools need no account at all. See Connect your assistant.

What to do next