Credits and pricing

The short version#

• The site audit, the free generators and the free audit tools for AI assistants cost nothing and need no account.
• Credits are pay as you go. Buy any amount from $10, with no maximum. Each purchase lasts one year.
• Research and tracking tools use a few credits per lookup, and every tool shows its cost before it runs. Use credits on one tool or all of them.
• Results you loaded in the last 24 hours are reused for free.
• There is no subscription and nothing to cancel.

What is free#

Without an account:

• the full 203-check site audit on any public URL, as often as you like, including deep audits,
• shareable report links and PDF export,
• the robots.txt, sitemap.xml, llms.txt and schema generators,
• the free tools for AI assistants: run_audit, find_issues, get_audit and list_locations.

With a free account, also free:

• saving sites as projects,
• topic clusters, which read a site's own sitemap,
• adding and removing keywords in the rank tracker and viewing their saved history,
• checking your credit balance and usage.

What each tool costs#

Costs are in credits and are estimates of a typical lookup. Each tool shows its estimate before it runs, and your usage history in Credits shows exactly what each lookup used.

How reuse works#

IMVASA saves every result you load. The dashboard always shows your last result, with a note such as "Updated 3 days ago", and showing it again costs nothing.

When you ask for the same data again:

• within 24 hours, you get the saved result for free,
• after 24 hours, or when you press the refresh button, IMVASA fetches fresh data and uses credits again.

Saved results are shared between the dashboard and your AI assistant. If your assistant loads a domain overview, the dashboard can show it for free, and the other way round. Assistants see these results marked cached: true.

When you run out#

At 0 credits, the research and tracking tools stop running and show a message. Everything free keeps working: audits, reports, generators, projects, topic clusters and your saved results.

Credit purchases are opening soon.

Buying credits#

• The rate: $10 buys 500 credits, at the same rate for any amount.
• The minimum: $10. There is no maximum, so buy as much as you expect to use.
• Expiry: credits last one year from the day you buy them. Each purchase has its own one-year clock, and your oldest credits are used first.
• No subscription: you pay once per purchase. Nothing renews and there is nothing to cancel.
• Any tool: credits are not tied to a tool. Spend them on one tool or on all of them, in the dashboard or through your AI assistant.

Spend credits wisely#

• Start with the domain overview. One lookup gives you top keywords, competitors, positions and backlink totals.
• Work in 24-hour sessions. Research a site thoroughly in one sitting while its results are cached.
• Choose a keyword source. In Keyword Research, Auto may try up to three sources until one returns results. Picking one source costs about 2 credits instead of up to 6.
• Skip People Also Ask when you only need keyword data. What People Ask then costs 2 instead of 4.
• Check rankings weekly. Rankings rarely change in a meaningful way from one day to the next. Check only the keywords you act on.
• Let your assistant budget. Ask it to call account_credits before a long task, and to tell you what it plans to run.

Limits#

• Up to 30 paid lookups per hour per account, which protects the service from runaway scripts. If you reach it, wait a few minutes.
• Rank tracker: up to 200 keywords per domain, 50 added at a time, 100 checked per run.
• Content gap and link intersect compare up to 4 competitors. AI share of voice compares up to 9.