Competitors
Find the sites you really compete with in search, which are often not the ones you expect, and compare topics side by side.
What it shows
Your search competitors are the sites that rank for the same keywords you do. They are often not your business rivals: a coffee roaster might compete in search with a recipe blog, a magazine and a marketplace.
The Competitors page shows:
- Competitive landscape: the sites sharing the most keywords with you, with how many keywords each shares, their average position, their total keyword count and estimated traffic.
- Topic comparison: enter one competitor to compare which topics each of you covers.
Where to find it: Competitors in the dashboard, or domain_competitors in your AI assistant.
How to read it
- Shared keywords is the most important column. The more keywords you share, the more directly you compete.
- Average position tells you who tends to win the shared keywords. A lower number means they usually rank above you.
- A giant site near the top, such as a marketplace or encyclopedia, shares keywords with everyone. Note it, but focus on sites of a similar size and type that you can learn from.
What to do with it
- Pick three to five realistic competitors: similar in size, in your niche, and ranking for keywords you want.
- Run a Domain overview and Top pages on each to see what works for them.
- Run Content gap with them to list the keywords they rank for and you do not.
- Run link intersect to find sites that link to them but not to you.
- Use the same list for AI share of voice.
Cost
About 8 credits, and free if you loaded the domain overview for the same domain and country in the last 24 hours, because they share one result.
From your AI assistant
Try: "Who are brewlab.coffee's organic competitors in the US? Leave out marketplaces and encyclopedias, and tell me which three I should study."