IMVASA

Local and Maps

Check your Google Business Profile, see where you rank on the map from any street, size up nearby competitors, and answer the questions customers ask.

Why local search is different

When people search for "coffee shop", "dentist" or "plumber near me", Google shows a map with a few businesses before the regular results. That box is the local pack. Where you appear in it depends mostly on three things:

  • Relevance: how well your Google Business Profile matches the search. Your category, services and description matter.
  • Distance: how close you are to the person searching. Results change street by street.
  • Prominence: how well known you are. Reviews, ratings, links and mentions all count.

Because results depend on where the searcher stands, local tools in IMVASA work from a map point: a latitude and longitude.

Tip: To get the coordinates of any spot, right-click it in Google Maps. The first line of the menu is the latitude and longitude. Click it to copy.

The five tabs

Everything lives on Local & Maps in the dashboard.

Business profile

Look up a business by name, ideally with its city, such as "Brewlab Coffee Portland". You see its Google Business Profile: category, address, phone, website, star rating, review count and whether the profile is claimed. An unclaimed profile is the first thing to fix: claim it for free at Google Business Profile.

Local pack

Enter a search and a map point to see the live map results from that spot, in ranked order, with each business's rating, review count, category and address. Add your business name to see where you rank. Check a few points around your area, since your position near your shop and across town can be very different.

Nearby competitors

Businesses listed around a point, best rated first, filtered by name or category. Use it to see who you compete with on the map and how their ratings and review counts compare with yours.

Questions

The questions people have asked on a business's Google profile, with their answers. Unanswered questions are easy wins: answer them yourself. Frequent questions are also good material for your website's FAQ.

Reviews and updates

Fetch a business's reviews, reviews from other sources too, or its recent profile updates. These lookups run in the background: start one, then collect the result about 20 seconds later. Starting a lookup uses credits; collecting it is free.

How to improve local rankings

  1. Claim and complete your profile. Choose the most specific primary category, add services, hours, photos and a description in your customers' words.
  2. Earn reviews steadily. Ask happy customers, make it easy with a short link, and reply to every review, good or bad.
  3. Keep your name, address and phone identical everywhere: your website, your profile and local directories.
  4. Build a page for each location on your website, with the address, a map, opening hours and LocalBusiness structured data.
  5. Answer profile questions and post updates for offers and events.

The Local SEO for a small business playbook turns this into a monthly routine.

Cost

Business profile, local pack, nearby competitors and questions: about 2 credits each. Reviews and updates: credits to start a lookup, nothing to collect it.

From your AI assistant

local_business_profile, local_pack, local_listings and local_questions. The map tools take a latitude, a longitude and an optional radius_km.

Try: "Where does Brewlab Coffee rank for 'coffee shop' at 45.5231, -122.6765? Who are the top three, and how do their ratings and review counts compare with ours?"