# IMVASA Audit Tool

> IMVASA is an SEO and AI search toolkit: site audits, keyword research, domain and competitor research, backlinks, rank tracking, local SEO, Lighthouse and AI visibility (ChatGPT and Google AI mentions) in one dashboard, and inside AI assistants over MCP. Pay-as-you-go credits, no subscription: buy any amount from $10, use them on any tool, and each purchase lasts one year. The free SEO and GEO (Generative Engine Optimization) audit needs no account: paste any public URL for a scored, shareable report covering technical SEO, AI/GEO readiness, content, structured data, accessibility, security, internal linking and performance.

## What it does

- Free SEO audit: titles, meta, headings, canonical, robots, sitemap, Open Graph, Twitter, hreflang.
- Free GEO audit: answer-ready content, chunkability, entity clarity, stats & citations, llms.txt, E-E-A-T signals for ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Keyword density, top n-grams, and topic clusters with prominence mapping.
- Accessibility, security, and internal-linking audits.
- JSON-LD and microdata validation against Schema.org types with source line numbers.
- Shareable public report at `/s/<shareId>`.

## Primary URLs

- Home (features, pricing, comparison): https://seoaudit.imvasa.dev/
- Free SEO audit tool: https://seoaudit.imvasa.dev/free-seo-audit
- Pricing: https://seoaudit.imvasa.dev/#pricing
- Direct audit by URL: https://seoaudit.imvasa.dev/{any-url}
- Shared report: https://seoaudit.imvasa.dev/s/{shareId}
- AI search / GEO audit: https://seoaudit.imvasa.dev/ai-search-audit
- SEO audit checklist (answers "what is an SEO audit checklist"; full 205-check list, printable as PDF): https://seoaudit.imvasa.dev/seo-audit-checklist
- GEO audit checklist: https://seoaudit.imvasa.dev/geo-audit-checklist
- Free SEO audit tools compared (Semrush alternatives): https://seoaudit.imvasa.dev/free-seo-audit-tools
- Free generators hub: https://seoaudit.imvasa.dev/tools
- robots.txt generator: https://seoaudit.imvasa.dev/tools/robots-txt
- sitemap.xml generator: https://seoaudit.imvasa.dev/tools/sitemap-xml
- llms.txt generator: https://seoaudit.imvasa.dev/tools/llms-txt
- Author portfolio: https://imvasa.dev/

## Documentation

Beginner-friendly guides to SEO, AI search and every IMVASA tool.

- Docs home: https://seoaudit.imvasa.dev/docs
- Quickstart: https://seoaudit.imvasa.dev/docs/quickstart
- How search works (SEO basics): https://seoaudit.imvasa.dev/docs/seo-basics
- How AI search works (GEO basics): https://seoaudit.imvasa.dev/docs/ai-search-basics
- Credits and pricing: https://seoaudit.imvasa.dev/docs/credits
- Glossary of SEO and AI search terms: https://seoaudit.imvasa.dev/docs/glossary
- Site audit and how to read the report: https://seoaudit.imvasa.dev/docs/site-audit
- Fix common SEO issues, with code: https://seoaudit.imvasa.dev/docs/fix-common-issues
- Keyword research: https://seoaudit.imvasa.dev/docs/keyword-research
- Backlinks and link intersect: https://seoaudit.imvasa.dev/docs/backlinks
- Rank tracking: https://seoaudit.imvasa.dev/docs/rank-tracking
- AI visibility and mentions: https://seoaudit.imvasa.dev/docs/ai-visibility
- Use IMVASA in AI assistants (MCP): https://seoaudit.imvasa.dev/docs/mcp
- Connect Claude, ChatGPT, Cursor, VS Code, Windsurf and Zed: https://seoaudit.imvasa.dev/docs/connect-ai-assistants
- Tools reference for all 34 MCP tools: https://seoaudit.imvasa.dev/docs/mcp-tools
- Playbook, get cited by AI: https://seoaudit.imvasa.dev/docs/get-cited-by-ai
- FAQ: https://seoaudit.imvasa.dev/docs/faq


## MCP server (free SEO + GEO auditing MCP)

A public MCP (Model Context Protocol) server so assistants like ChatGPT, Claude, and Cursor can run and fetch audits directly.

- MCP endpoint: https://seoaudit.imvasa.dev/mcp
- Health: https://seoaudit.imvasa.dev/api/mcp/health
- Version: https://seoaudit.imvasa.dev/api/mcp/version
- Tool schemas: https://seoaudit.imvasa.dev/api/mcp/tools
- Transport: Streamable HTTP (requires `Accept: application/json, text/event-stream`)
- Auth: none for the free tools. Account and credit-using tools need an API key from https://seoaudit.imvasa.dev/dashboard/api-access, sent as `Authorization: Bearer imv_…`.
- Sign-in endpoint: https://seoaudit.imvasa.dev/mcp/account — the same tools over OAuth 2.1 (dynamic client registration, PKCE), for Claude.ai and ChatGPT connectors that can't send a key. Metadata: https://seoaudit.imvasa.dev/.well-known/oauth-protected-resource/mcp/account

Free tools (no key):
- `run_audit(url)` — run a full SEO + GEO audit on a URL.
- `find_issues(url)` — only the failing checks, with evidence and fixes.
- `get_audit(id | shareId)` — fetch a previously-run report.
- `list_locations(query?)` — supported countries and their location codes.

With an API key (free to call):
- `account_credits()` — credit balance and recent charges.
- `list_projects()` — the sites saved in your account.
- `topic_clusters(target)` — a site's topics, pillar pages and coverage from its sitemap.
- `rank_tracker_list(target)` — tracked keywords with position, change and history.
- `rank_tracker_add(target, keywords[], location?, device?)` — start tracking keywords.
- `rank_tracker_remove(target, keywords[])` — stop tracking keywords (deletes their history).

With an API key, using credits (each tool's description gives its cost):
- `domain_overview(target, location?)` — keywords, traffic, positions, backlinks and top competitors.
- `domain_organic_keywords(target, scope?, sort?, limit?, offset?)` — keywords a domain, folder or page ranks for.
- `domain_top_pages(target, limit?, offset?)` — pages ranked by organic traffic.
- `domain_competitors(target)` — sites competing for the same keywords.
- `keyword_ideas(keyword, source?, domain?)` — keyword ideas with volume, difficulty, intent and SERP features.
- `keyword_questions(keyword)` — questions and comparisons people search, plus People Also Ask.
- `content_gap(target, competitors[])` — keywords competitors rank for and you don't.
- `serp_results(keyword, engine?, device?, depth?)` — the live results page for a keyword.
- `serp_competitors(keywords[])` — which domains own the results for a keyword set.
- `backlinks_overview(target, scope?)` — backlinks, referring domains, rank and spam score.
- `backlinks_list(target, scope?, limit?, offset?)` — individual backlinks with anchors and dofollow.
- `backlinks_referring_domains(target, limit?, offset?)` — domains linking to a site.
- `backlinks_history(target)` — backlinks and referring domains gained and lost over 12 months.
- `backlinks_link_intersect(target, competitors[])` — sites linking to competitors but not to you.
- `ai_visibility(target, location?)` — AI crawler access, llms.txt, and ChatGPT and Google AI mentions.
- `ai_mentions(target, location?)` — questions whose AI answers mention the domain.
- `ai_cited_pages(target, location?)` — the domain's pages AI answers cite as sources.
- `ai_share_of_voice(target, competitors[])` — share of ChatGPT mentions against competitors.
- `lighthouse(url, strategy?)` — Lighthouse scores, Core Web Vitals and failing audits.
- `local_business_profile(business, location?)` — a business's Google profile, rating and reviews.
- `local_pack(keyword, latitude, longitude)` — live Google Maps rankings at a point.
- `local_listings(name?, categories?, latitude, longitude)` — local businesses, best rated first.
- `local_questions(business, latitude, longitude)` — Q&A on a business's Google profile.
- `rank_tracker_check(target, keywords?)` — check tracked keywords' live positions and save them.


## Author

Built by Vasa (IMVASA), an SEO and GEO engineer. Portfolio and case studies: https://imvasa.dev/

## Policies

- All audits target public URLs; resulting reports are publicly shareable.
- No authentication is required to run or fetch audits. Keyword, domain, SERP, backlink, AI search, local, Lighthouse and rank tracking tools need an account and an API key.